Current Health News – Marketing Unhealthy Cereals to Children is Not the Problem jen.1888932-2946.ws

A study about children’s health released by Yale University in Washington D.C. at the annual meeting of the Obesity Council, shows that the most unhealthy breakfast cereals are the cereals most often marketed to children.

The study found that cereals marketed directly to children have 85 per cent more sugar, 65 per cent less fibre and 60 per cent more sodium than cereals marketed to adults. This is a perfect storm of nutritional badness guaranteed to cause health problems in anyone who consumes such a mixture regularly.

The authors go on to indict cereal manufacturers for targeting children with advertising and in-store promotions. They suggest self-regulation of advertising is not effective and stronger regulation would be in order.

But the question arises, does advertising force parents to purchase products? Do advertisers force parents to feed their children nutritionally bankrupt food? Or is that a choice parents make and follow through with on their own?

The fact is, children do not purchase breakfast cereal, parents do. Cereal companies do force parents to put candy-like breakfast products in the pantry to the exclusion of much healthier foods. Cereal companies do not force-feed these products to little Johnny or Jill, parents do.

While cereal manufacturers deserve no praise, the problem is NOT the nutritionally bankrupt cereal. The problem is PARENTS BUY IT AND FEED IT TO THEIR CHILDREN.

The problem is NOT advertising.

The problem is parents buy these ridiculous products masquerading as food, feed it to their little darlings, and then wonder why there are so many overweight kids and why their children are over weight and illness-prone.

The solution is NOT government control or increased regulation. There are already a zillion government regulations in all areas of life that, for the most part, do nothing but raise taxes, inhibit freedom, drive up costs and create more problems than they solve.

The solution to the “great cereal advertising crisis” is for parents to accept responsibility for their childrens nutritional welfare and not leave it up to the advertising department of a cereal company.

The solution is for parents to learn the basics of kids nutrition and learn which foods are healthy and why, and which foods destroy health regardless of how catchy the slogan is or how cute the animal mascot happens to be.

My grandchildren have no taste whatsoever for the nutritionally bankrupt sludge many children live on because my children, the parents, understand the basics of nutrition and know without doubt that a diet of high carbohydrate foods makes you fat and destroys your health and they know why this is true. And because they understand the basics of how protein, carbohydrates and fat affect metabolism and how metabolism determines your and your childrens health, they are never hypnotized by dancing lions or cute bears into buying boxes of nutritional junk trying to imitate healthy food.

We all think we know everything about everything, but we do not. And if our knowledge of nutrition comes primarily from advertising or from an unschooled recitation of the same old pop-nutrition advice that has resulted in 68% of America being overweight, then we are doomed.

Without an ACCURATE understanding of what food does when you put it in your mouth, chew and swallow, you simply cannot make an informed nutritional decision and you are forever at the mercy advertisers claims. And advertisers are in the business of selling things, not producing the healthiest possible products. And no amount of regulation will change that.

The ONLY way to make good choices for your children or yourself is to be informed. Learn the basics of diet, nutrition and metabolism well enough that you can apply them when you eat out or when you purchase items at a grocery store you intend to prepare and feed to yourself and the people you love and care about most.

Children do not buy breakfast cereal, parents do. Regulating advertising will not make children healthy, parents making informed choices and helping their children develop healthy eating habits will.

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Health News – Most Japanese People Live Long health news live

During the past 25 years, residents of Japan still ranks in terms of single life expectancy. A recent report shows, female life expectancy in Japan rose to 86.5 year’s and 79.5 years for males. There was an increase of about five months compared to the previous year’s data.

Statistics, in 2009, were issued by the Ministry of Health, Labor, and Welfare of Japan. However, the life expectancy of Japanese men this year, down from fourth to fifth.

When comparing life expectancy between residents of developed and developing countries or poor, would seem a real difference. Population in developed countries have a longer age than with developing countries.

After Japan, women in Hong Kong ranks second with life expectancy 86.1 years, followed by France and Switzerland, 84.5 years 84.4 years. From the group of men, the top occupied by Qatar that is 81 years, 79.8 years ago Hong Kong, and Switzerland in third place there and Iceland at 79.7 years.

The question is, why are there differences in life between the developed and developing countries? If the view in Japan, one of the reasons why the longevity of its citizens is the rapid advancement of medical treatment, especially for diseases cause death, such as cancer, stroke, and heart. In addition, the Japanese diet is famous and a healthy lifestyle.

Longevity is a good thing, but in a country with little birthrate and declining population, the number of elderly population means an imbalance in the population.

Japan today also face various problems with the aging population such as increasing the number of cases of elderly suicide, violence, alcohol abuse and the elderly because of low incomes and occupational status uncertain.

Health News – Most Japanese People Live Long