Product Photography – Tricks Of The Trade

Depending on the nature of your business product photography is something which can prove to be extremely difficult. There are some products which it seems are almost too easy to photograph well, making advertising photography simple. But more often than not it is those products which people assume are easy to photograph which in reality are extremely challenging.

In this article we will look at a few examples of how product photography can be seriously underestimated, and may even backfire unless you take advantage of a seriously professional and highly experienced product photographer who knows the tricks of the trade well enough to be able to overcome the many problems in advertising photography which most of us don’t even realise exist.

The first area includes those products which are reflective in some way. This will of course include mirrors, but just as easily can include things like kettles, toasters, metallic lighting fixtures and even those products which may reflect light in a less clear way, such as DVDs and CDs. Reflections can be particularly hard to deal with, because whilst it may be relatively easy to set up the stage area with a back cloth and lighting, reflections will achieve several things you’d rather avoid.

First of all there’s the risk of the photographer and the camera equipment being visible in the reflection, as well as the studio, business, warehouse and other aspects which you really would rather were not included in the photograph. Reflections can also detract from the product itself, as well as reducing the way in which the lighting works, and in some cases may simply cause confusion between the product and the reflections seen in the products.

So how you photograph something which reflects so easily, such as mirrors, without the photographer, lighting, camera and everything else being visible within it? A professional photographer knows tricks of the trade which can manage to take a photograph which looks completely natural, and which will raise no suspicions at all that anything is out of the ordinary, but which at the same time will ensure that there are no reflections at all revealing what was in front of the product.

Another example is jewellery, in particular diamond jewellery. The problem is that the human eye works in a very different way to the lens of a camera, yet many people don’t realise this when it comes to product photography. Many people think that taking a photograph of something which looks good in real life will necessarily result in a product photograph which looks similarly stunning.

The reality is that most photographs of diamonds and diamond jewellery makes it look more like glass. None of the sparkly reflections or colours are apparent, and as far as advertising photography goes, trying to sell diamond jewellery that looks like a rather plain bit of glass is clearly not a successful tactic. Again, as far as advertising photography is concerned professional photographers have a number of neat tricks which can create the same dazzling impression the human sees, but within the form of product photography. One of the techniques used is to have a circle of LEDs, particularly coloured LEDs, in addition to the standard studio lighting. It is these coloured LEDs encircling the diamond jewellery which results in the cascade of sparkles and colours which bring the diamonds to life.

Another example relating to jewellery is things like necklaces, watches and bracelets, because simply placed on the surface they end up looking extremely flat. Propped up on a stand the jewellery may look better, but the stands can act as a distraction. Professional photographers will use several tricks in such cases, such as invisible wires which can be erased in post production. Product photography is certainly not easy, and to be successful requires many years’ experience learning and huge number of tricks of the trade.

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How Does 3D Product Photography Benefit an E-Business and Its Customers? product photography

You must have often heard that to appeal to search engines and for effective optimisation for search engines your website require a lot of text content. That is true; however, when it comes to actual visitors who might convert to customers, you require a website that has a high quality portfolio of products to sell. For online shopping product images play a huge role from the marketing and sales aspect. No customers would buy from you without seeing the product they are buying. Product photography, therefore, is very important for the success of an e-commerce website and 3D product photography is one of its advanced variations.

3D product photography can be effectively used for a variety of products such as consumer electronics, computer accessories, jewellery, clothes, footwear, toys, art and handicraft items, personal care products and so on. There are different benefits that 3D product photography offers both the business owners and the customers. Let’s see a few of the benefits that 3D product photography offers.

Benefits for the customers

3D product photography allows your visitors interactivity within the website such as zooming and turning the products to view it from various angles and distances. In other words, it lets them check out the products they want to buy in detail so that they don’t miss out any features of the product. You can add a lot of details to the features and specifications of a product, but as the saying goes, a picture can say a lot more than a thousand words, and a 3D image can do an even better job. Also, this avoids any sort of unwanted or unpleasant surprise once they get the product in hand. This visual communication helps customers in making an informed purchase decision as well as increases their confidence in buying from you.

Benefits for the business

3D product photography is beneficial from the business point of view. It gives you an opportunity to showcase your products and highlight its features in a very effective way. When you provide information about a product in text, you don’t know whether the visitors would take the time to read everything or not. However, in the case of 3D images, you can be sure that they would check out products by interacting with the images. Adding these 3D images not only gives credibility to the products but also your website as a whole. It adds to the conversion rate as well as reduces the product returns. 3D product photography encourages your visitors to buy from you as well as recommend the site to others.

With the help of a skilled photographer, you can easily add 3D images to your website without spending a fortune for it. 3D images can be easily integrated to any website and are compatible with all browsers and operating systems. With little efforts and cost 3D product photography makes your website customer friendly and interactive and thus increase its business value.

How Does 3D Product Photography Benefit an E-Business and Its Customers?